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Website Visitors

Like most website operators, The Better Butcher collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. The Better Butcher’s purpose in collecting non-personally identifying information is to better understand how The Better’s visitors use its website. From time to time, The Better Butcher may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

The Better Butcher also collects potentially personally-identifying information like Internet Protocol (IP) addresses. The Better Butcher does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.

Gathering of Personally-Identifying Information

Certain visitors to The Better Butcher’s website choose to interact with The Better Butcher in ways that require The Better Butcher to gather personally-identifying information. The amount and type of information that The Better Butcher gathers depends on the nature of the interaction. For example, we ask visitors who register for an account to provide a username and email address. Those who engage in transactions with The Better Butcher – by purchasing our plugins, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, The Better Butcher collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with The Better Butcher.

The Better Butcher does not disclose personally-identifying information other than as described below. Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

The Better Butcher may collect statistics about the behavior of visitors to its websites. For instance, The Better Butcher may monitor plugin downloads or number of comments. The Better Butcher may display this information publicly or provide it to others. However, The Better Butcher does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

The Better Butcher discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on The Better Butcher’s behalf or to provide services available at The Better Butcher’s websites, and (ii) that have agreed not to disclose it to others.

Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using The Better Butcher’s website, you consent to the transfer of such information to them. The Better Butcher will not rent or sell potentially personally-identifying and personally-identifying information to anyone.

Other than to its employees, contractors and affiliated organizations, as described above, The Better Butcher discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when The Better Butcher believes in good faith that disclosure is reasonably necessary to protect the property or rights of The Better Butcher, third parties or the public at large.

If you are a registered user of a The Better Butcher website and have supplied your email address, The Better Butcher may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with The Better Butcher and our products. We primarily use our blog to communicate this type of information, so we expect to keep this type of email to a minimum.

If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. The Better Butcher takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. The Better Butcher uses cookies to help The Better Butcher identify and track visitors, their usage of the The Better Butcher website, and their website access preferences. The Better Butcher visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using The Better Butcher’s website, with the drawback that certain features of The Better Butcher’s websites may not function properly without the aid of cookies.

Business Transfers

If The Better Butcher, or substantially all of its assets, were acquired, or in the unlikely event that The Better Butcher goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of The Better Butcher may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, The Better Butcher may change its Privacy Policy from time to time, and at The Better Butcher’s sole discretion. The Better Butcher encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

This Privacy Policy is used and adapted via a Creative Commons Sharealike license from Automattic. You can view it here.